Target Acceptance

I have a confession to make. My partner and I may have invented sadvertising – you know, the super emotional era of found footage advertising?

This was the video that won Deutsch the Target business. Target donates a ton of money each year to education with their 5% back program, but no one really knows about it. They wanted a spot that would “make moms cry” so we delivered the tears. Fun fact: this spot was created by my partner and I at 3 AM in iMovie and changed very little from that first night to when it went on air.