FORME
A few years ago, I joined a fitness startup with a small and scrappy crew of ex ad people. When I say I built this brand from nothing, I mean NOTHING. We didn’t even have product shots when I joined. When the pandemic hit, the new interest in home fitness mirrors pushed us to launch much earlier than we had expected. As the Creative Director of the brand, I’ve played every role: art director, graphic designer, photo retoucher, web developer, UX designer, social media manager, and most recently, interior designer (for the opening of our store locations).
With the help of FORME’s retail team, I designed and executed the opening of 16 FORME locations at Westfield Malls across the United States. Since we were still a small operation with no budget for an interior designer, I chose everything from the furniture, to the lighting, to the accent wall colors.
Exterior of our flagship location at Century City Mall in LA.
FORME Store at the World Trade Center in NYC during our Barry’s partnership launch.