Target Go! Back to School

This year, we wrote our own pep rally cheers for Back to School. WHEN YOU SAY STUDY, WE SAY HAUL! Always pushing the limits of the Target Branding, we experimented with some cool, monochromatic sets and made a bullhorn with a real Target Bullseye inside. At this point in my relationship with the brand, I was very adept at finding natural places to put a Target Bullseye on everyday objects :) Bring on the school puns.