Target To School & Beyond

For Back to School, Target gave us an inspiring brief: Prove that kids can do anything they sets their minds to. But also, don’t forget to sell the crayons and notebooks. Our solution was to ask kids to create our entire campaign. Kids wrote the stories for each ad. They designed the sets and props. We even had a kid director! With the help of a few adult friends, we were able to add some really cool details to bring the kids’ stories to life, like a custom puppet monster from Jim Hensen Studios and a real rocket ship built entirely out of crayons. It was the most stressful shoot of my life, but we were committed to making this authentically kid-created.