Yoplait

Before having Yoplait as a client, I pitched Yoplait…and lost. The pitch brief was to 180 their brand brand perception. So as children of the 90s, we jumped at the opportunity to tear down our most hated advertising trope – the woman happily eating yogurt to fit into that dress/bikini/pair of skinny jeans. It was actually very rewarding creating this campaign and undoing some of the body dysmorphia that seeped into my childhood mind while I was watching Saved By the Bell. But yeah, we lost this pitch.